Welcome to madame stitch
Your one-stop sewing and embroidery destination in Durban. Whether you're a seasoned pro or just starting out on your stitching journey, we're here to inspire and support you every stitch of the way. As authorised dealers of Brother, Fuwei, and Juki sewing machines, we offer sewing and embroidery machines and all associated accessories.


Personalised sewing
and embroidery training
If you need assistance, our expert training is here for you. We offer personalised one-on-one sewing and embroidery classes suitable for all ages and skill levels. We'll start from your current skill level and help you achieve your goals. Whatever your needs, we’ll help turn your creative dreams into beautifully stitched seams.




Get your artwork
digitised for embroidery
Our digitising service transforms your artwork into a stitch-ready format, perfect for creating personalised embroidery projects. Send us your artwork and we’ll ensure every detail is captured digitally. Whether it's a logo, custom graphic, or personal creation, simply fill out our digitising form, and we’ll take care of the rest.


Get an embroidery quote
in a stitch
Whether it’s a small project or a large batch order, we offer professional embroidery services tailored to your needs. To get started, simply fill in our convenient order form, and we'll provide you with a personalised quote.

FREE DEMO'S, PERFECT MATCHES
There’s a perfect sewing machine for everyone. We’ll help you select the best machine for your creative or entrepreneurial business needs. Our sewing machine range has been carefully selected to ensure you get going with complete confidence. Our free machine demos place you in the driver’s seat for an exhilarating test-drive before you purchase.


Everything you'll need
under one roof
Machines, needles, spools, patterns, scissors, beginner lessons, pro-training, advice and guidance - our extensive sewing and embroidery stock-list and know-how is the very fabric of what we do. Visit us in-store for warm, friendly personalised service.


SHOW YOUR CLASS
Put your foot on the pedal with our inspirational weekend sewing and embroidery classes! All ages and skill levels are welcome. Beginners will master the fundamentals, from threading the needle to sewing their first stitches, while intermediate learners enjoy more complex projects like designing custom apparel.

LEARN TO GROW AS YOU SEW
For customers who have purchased their embroidery machine from us, we offer individualised training on both domestic and industrial machines. Whether you’re just starting out, or are already an advanced user, we’ll train you to get the very best out of your purchased machine.


